What is a hashtag? Hashtag tactics to increase your follower count instantly

Hashtags are one of the most important organic social media strategies for your business or personal brand, but many individuals or organizations don’t have a solid strategy for how to use them.

You cannot say that you have created a solid hashtag strategy by using the same hashtags all the time, because trending hashtags change all the time.

If hashtags don’t increase engagement with your audience, don’t contribute to brand awareness and loyalty, and don’t allow your target market to find you on social media, your strategy with hashtags may be wrong. If you want to learn how to set up the right strategy, today we will tell you all the details about hashtags.

What is a hashtag?

Hashtags are tags used in social media to group content of the same theme or topic together. It is also defined as a method of labeling something as belonging to a certain category.

More specifically, a hashtag is a word, non-space phrase, or combination of letters and numbers prefixed with the “#” symbol. As a result, hashtags look like this:

#photograph

#marketing

#cats

The hashtag symbol created on Twitter is now widely used on all social media platforms, including Facebook, Instagram, LinkedIn and Pinterest.

As soon as they place a hashtag symbol (#) in front of a word, users are automatically redirected to a collection of content containing the same hashtag. This allows people to search for a specific topic they are interested in and filter related results.

Additionally, any social media user can create and use hashtags while sharing content on social media to categorize their posts under related topics or search terms. This allows social media content to become discoverable by other users.

While hashtags serve a vital function during newsworthy events, disasters and even global epidemics, they also provide many commercial benefits. Brands use hashtags as an important marketing strategy to attract attention, promote their products or services, and connect with their target audience.

Why is Hashtag used in social media?

Now that you understand what a hashtag is, why should you use hashtags on social media, let’s examine this issue step by step.

Increasing engagement

Social media has one primary purpose: to allow users to connect and interact with the wider community. That’s why adding relevant hashtags to your content can significantly increase your engagement rates, including the number of likes, comments, shares, and new followers you receive.

Studies show that Instagram posts that contain at least one hashtag receive an average of 12.6% more engagement than those that don’t, while Tweets with “#” can see up to a 1.065 percent increase in engagement compared to a similar Tweet without it.

Building brand awareness

Branded hashtags are a great way to promote and strengthen your business or personal brand, helping you increase your brand awareness. These hashtags are unique because they are specific to your business. It can include the name of your business or personal brand, the name of your product/service, or the name of your campaign..

Branded hashtags are not only a great way to get people talking about your product or service, they also allow you to easily track campaign listings and measure your marketing campaign engagement.

Raising awareness about social issues

With selected hashtags, you can show your support for various social issues, charities or other important causes. Posting content that supports these issues is a great way to showcase your brand’s values and beliefs. It also allows you to focus on social issues and maintain your brand’s relevance and relevance to social or political events.

Adding necessary context to your social media posts

Not all social media platforms allow you to write as many captions as you want. Twitter, for example, limits a post to only 280 characters. At this point, hashtags allow you to add necessary context to your message without the need for repetitive sentences or depleting your character count.

Increasing the number of followers

Depending on how you add hashtags to your content, someone who follows that hashtag will see your content under that hashtag name. This allows them to follow your brand and continue to engage with your content.

Hashtag tactics you can use to increase your followers

Adding hashtags to your content is very easy, you can add any hashtag to any content you want, but you need to apply this strategy successfully for hashtags to help increase your follower count.

So what should you do? We have listed for you below:

Find the top performing hashtags

Before posting anything on social media, define your niche. Once you’ve decided on your niche, do a hashtag search on the relevant social media platform and see how the hashtags are performing (likes, interactions, and the number of people using the hashtag).

If you already have a list of hashtags, compare the number of likes/interactions your posts get with those of posts with trending hashtags.

If the hashtags you use are getting less engagement than the ones you find, you should drop the hashtags you already use and replace them with new ones.

Discover trending hashtags

If there are new trending hashtags when you put your content on social media, you can use these hashtags in your related content and get in front of a new audience.